Content DNA: Using consistency and congruence to be the same shape everywhere

How can we compete in todays fast-moving market? There are more platforms more users and more content than ever before. How do we stand out? What can we do to make ourselves noticed remembered and preferred?Content DNA provides the answers. By focusing on two key elements - consistency and congruence - youll learn how to define a recognizable shape for your business. Youll discover the building blocks of your brand and get clarity on expressing your value through a short memorable tagline. Finally youll understand how to create content that builds authority and establishes trust based on the authors 10+ years of experience as an independent business writer and consultant. John represents the cutting edge of content marketing reality. - Mark SchaeferContent DNA provides the foundation and building blocks for creating great content. - Vicki ONeilTalk about relentlessly helpful! This is the content bible for anyone looking to build a business online. - Chloë Forbes-Kindlen