Content-First Design

<p>How often have you seen a proposed web design that looks nice but is filled with dummy <em>Lorem Ipsum</em> text? You know it looks nice but even if you know the purpose of the site it can be difficult if not impossible to see how the site will work for its intended users.</p><p></p><p>Too many projects are designed like this and too many fail to serve their purpose. People don't come to a website to look at a pretty web design; they come to solve a problem buy a product or complete a transaction.</p><p></p><p>Content-first design is a process by which research exploration and evaluation of content requirements and user needs inform the structure layout flow and visuals for a digital product. It centers design on what end users need and how the site can fulfill that need.</p><p></p><p><em>Content-First Design: Moving Content Forward</em> by Sarah Johnson gives you a practical approach to building a customer experience that aligns with the needs of both customers and internal stakeholders. It shows you how to set realistic yet ambitious goals and how to plan prototype test and iterate in a content-first way.</p><p></p><p>The book also contains a detailed case study co-authored by Shannon Geis that follows the development of a banking application using content-?rst design.</p><p></p><p>Whether you're a solo content designer supporting multiple products a product manager trying to embed content thinking into your process or part of a mature content team looking to scale your impact this book offers clear actionable guidance that will get you there.</p>