Content Strategy: Connecting the Dots Between Business Brand and Benefits

If youve been asked to get funding for a content strategy initiative and need to build a compelling case if youve been approached by your staff to implement a content strategy and want to know the business benefits or if youve been asked to sponsor a content strategy project and dont know what one is this book is for you. Rahel Anne Bailie and Noz Urbina come from distinctly different backgrounds but share a deep understanding of how to help your organization build a content strategy. This book provides practical advice on how to sell create implement and maintain a content strategy including case studies that show both successful and not so successful efforts.