Core Turnaround Strategy

<p>When crisis strikes many managers focus on slashing expenses. This misses the real restructuring solution: understanding the <strong><em>core products and core customers</em></strong> that drive a firm's profitability.</p><p></p><p><em>Core Turnaround Strategy</em> reveals why turnarounds fail-and what to do instead. Through the breakthrough Core Product/Core Customer X-Ray analysis as well as checklists and practical tools it shows how to transform struggling companies into profitable enterprises.</p><p></p><p>Six case studies drawn from Simson's long career showcase actual turnaround journeys-individual stories of hope resilience and transformation.</p><p></p><p>This book is for consultants coaches executives and advisors determined to master the most challenging-and rewarding-work in business: saving organizations on the brink of failure.</p>