Most people focus on their technical skills as the means to climb the corporate ladder of success. While it’s fundamental to have the core skills to do your job is that enough and how do you differentiate yourself from your peers? A quick look at leaders who have climbed the corporate ladder and remained at the helm in most organizations will tell you that technical skills were only part of their success story. In order to be successful a professional has to engage effectively with a multitude of external and internal stakeholders. Clear and effective communication regardless of the medium chosen (for example PowerPoint presentations or public speaking) is an essential ingredient for success. Most successful professionals have one common trait—they are good storytellers.
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