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About The Book
Description
Author(s)
PART ONE: THE NEW CORPORAL PROJECT/The Emergence of Corporate Communications/Rehabilitating the Corporate Soul/The Scope of Integrated Communication/Apprehending an Expanding Body/Corporate Branding and Identity/The Body Is Marked/Corporate Reputation and Stakeholder Communication/The Body in the Eyes of the Other/PART TWO: BEHIND THE CORPORAL PROJECT/Justifying Corporate Communications/Diagnosing the Fragile Body/Corporate Communication as Control/The Body is Disciplined/Corporate Communication and Flexibility/Towards an Agile Body/Corporate Communication as Polyphony/A Body with Multiple Voices
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Details
ISBN 13
9781412931038
Publication Date
-18-03-2008
Pages
-264
Weight
-432 grams
Dimensions
-170x244x14.09 mm
