Corporate Culture and Work Ethics in Indian Print Media Industry

Traditionally organizational culture and work ethics were not considered as activities that could add economic value and competitively deal with challenges. But this notion has undergone a huge transformation. Nowadays companies that promote ethical values and behaviours via their organizational culture are likely to report better financial performance and goodwill in comparison to their counterparts. Companies are now recognizing that encouraging high ethical behaviour standards may help employees to be more open with their feelings emotions ideas and expressions which may pave way towards the formation of such an organization culture that may lead to providing high quality customer service. As businesses today compete in the global marketplace having a prominent presence of e-media and social media as a result the employee-employer relationship has experienced immense changes. Companies want a workforce that is motivated and productive has up-to-date skills and can quickly learn new skills to meet changing customer and marketplace needs. But in the race to remain ahead in competition companies forget to take care and nurture the ethical aspects of employees that further results in frauds and scams resulting in permanent damage for the company. Given the relevance of work ethics in print media industry the contents of this book attempts to depict the relationship between the organizational culture of a company and the extent of ethical compliance adopted by its employees. Corporate Culture and Work Ethics in Indian Print Media industry is based on the research work done for the doctoral thesis by the author. The experience of executives and non-executives working in print media companies have contributed tremendously towards this study. As a result the book is based on their understandings while offering a practical perspective. The book is appropriate for professionals and students associated with organizational behaviour with respect to media industry.