Corporate Entrepreneurship and Sustainability

<p>This book provides detailed case studies exploring how industry-leading organizations are integrating corporate innovation and sustainability initiatives.</p><p>The book first introduces the difficulties and importance of managing innovation within established organizations. It identifies five themes key for organizations seeking to future-proof their business: external drivers in the business environment structures for corporate entrepreneurship modes of collaboration sustainability as a lever for innovation and performance management. It then provides detailed case studies of how companies across diverse sectors such as banking shipping and real estate made the choice between short-term profit and future-proofing their business. Cases are written such that they can be used independently and a storytelling approach is used so that readers may apply the conceptual frameworks and see how theories are translated into practice. Detailed teaching notes are available for instructors each containing a sample lesson plan six discussion questions suggested answers and further readings.</p><p>A useful teaching resource for instructors and students in corporate entrepreneurship corporate innovation and strategic foresight.</p>