Corporate Social Responsibility

Today, corporations are expected to give something back to their communities in the form of charitable projects. incorporate social responsibility, philip kotler, one of the world's foremost voices on business and marketing, and coauthor nancy lee explain why charity is both good p.r. and good for business. they show business leaders how to choose social causes, design charity initiatives, gain employee support, and evaluate their efforts. they also provide all the best practices and cutting-edg...See More