Corporate Trends

Corporates are frequently thought of as national assets to be cultivated motivated and respected to the greatest possible extent. Corporates can change the way we live and work. If successful their innovations may improve our standard of living. In short in addition to creating wealth from their entrepreneurial ventures they also create jobs and the conditions for a prosperous society.. This text book enables the reader to understand the strategies contemporary marketing HR finance practices along with the information technology law and governance required for the corporate world.. To sum it up this book acts as a “one stop shop” for guiding individuals to enter the corporate world.. About the Author: Abhishek Venkteshwar Kiran Maney Asha S and Saritha S R are Assistant Professors and Course Facilitators at Center For Management Studies Jain ( Deemed-to-be University).