Corporate Video Production

<p>In this updated edition of <i>Corporate Video Production, </i>Stuart Sweetow teaches aspiring and seasoned videographers how to make imaginative corporate videos with eye-catching designs, rhythmic editing tricks, and essential scriptwriting and interview techniques. Readers will learn how to shoot on location or in a studio, work with employees-turned-actors, find new clients, and produce online videos and podcasts for corporations, government agencies, and non-profit organizations. Additionally, this new edition has been updated to include discussion questions, chapter summaries, and professional tips, and to cover live webcasting, mobile devices, shooting in 4K, micro-videos, micro-cameras, and storytelling techniques for corporate social responsibility programs. A companion website features downloadable forms and further resources.</p> <p>Table of Contents</p><p>Acknowledgments </p><p>Preface to the Second Edition </p><p>Introduction </p><p>Chapter 1 Case Studies </p><p>Introduction </p><p>Corporate Social Responsibility—Google Heroes</p><p>Videos Documenting Company Community Service<b> </b></p><p>Big YouTube Views </p><p>Hamburger University and Sustainability at McDonald’s </p><p>Consulting Firm Booz Allen Hamilton </p><p>Scripted Videos with Professional Talent at World Savings </p><p>Finding and Directing Talent </p><p>Evaluation Mechanisms </p><p>New Employee Orientation Video </p><p>Recruiting with Video -- Facebook Headquarters </p><p>A Consumer Products Manufacturer </p><p>Setting Up an In-House Video Service </p><p>Using Outside Services </p><p>Scriptwriting </p><p>Chargeback </p><p>Social Media and User-Generated Video </p><p>Shared Content at Safeway </p><p>Movie Production and IMAG Display at Berkshire Hathaway </p><p>Shooting the CEO </p><p>Job Listings at Corporations </p><p>Salary Ranges for Video Production Employees </p><p>Summary of Key Points and Takeaways </p><p>Discussion Questions </p><p>Chapter 2 Marketing Yourself as a Producer </p><p>Introduction </p><p>A Personal Message from an Independent Video Producer </p><p>Getting Started and Getting Business </p><p>Volunteer for Nonprofits </p><p>Your Business Plan </p><p>Writing the Video Production Proposal </p><p>Requests for Proposals and Requests for Qualifications </p><p>Business Accounting, Licenses, and Taxes </p><p>Business Insurance </p><p>Independent Contractor Defined</p><p>Hiring Help </p><p>Business Formations </p><p>Doing Business with the Government</p><p>Summary of Key Points and Takeaways </p><p>Discussion Questions</p><p>Chapter 3 Video Project Proposals </p><p>Introduction </p><p>Sample Proposal: The Metropolitan Transportation Commission </p><p>Sample Proposal: Accounting Training DVDs </p><p>Summary of Key Points and Takeaways </p><p>Discussion Questions</p><p>Chapter 4 Budgeting the Corporate Video Production </p><p>Introduction </p><p>Determining the Costs </p><p>Above and Below the Line </p><p>The Executive Producer </p><p>What to Leave In, What to Leave Out </p><p>Budget Management </p><p>Distribution and Marketing Budget </p><p>The Bottom Line </p><p>Summary of Key Points and Takeaways </p><p>Discussion Questions</p><p>Chapter 5 The Role of the Producer in Corporate Video </p><p>Introduction </p><p>The Producer-Director </p><p>Above the Line </p><p>The Producer As Team Motivator </p><p>The In-House Producer </p><p>Instructional Video Evaluation Instrument</p><p>The Contract/Freelance Producer </p><p>Script Development </p><p>Production Management </p><p>Summary of Key Points and Takeaways </p><p>Discussion Questions</p><p>Chapter 6 Directing Corporate Videos </p><p>Introduction </p><p>Directing Professional Talent </p><p>Shooting the CEO </p><p>Employees as Actors: Directing Nonprofessional Talent </p><p>Auditioning the Talent </p><p>Directing the Crew </p><p>Directing Live Switching </p><p>Script Markup and the Shot Sheet </p><p>Directing the Edit </p><p>The Unique Position of the Corporate Video Director</p><p>Checklist for Use of Talent</p><p>Summary of Key Points and Takeaways </p><p>Discussion Questions </p><p>Chapter 7 Production Coordination </p><p>Introduction </p><p>Production Management </p><p>Script Breakdown </p><p>Daily Call Sheets </p><p>Daily Production Reports </p><p>The Assistant Director </p><p>The Production Assistant </p><p>Interview with a Production Manager and Producer </p><p>Crews for Corporate Shoots </p><p>Talent and Union Crews </p><p>Locations </p><p>Producer Support </p><p>SAG Industrial and Educational Pay Rates</p><p>Summary of Key Points and Takeaways </p><p>Discussion Questions</p><p>Chapter 8 Corporate Scriptwriting </p><p>Introduction </p><p>Determining Objectives </p><p>Research and Concept Development </p><p>Facts + Frameworks = Concept </p><p>The Audience </p><p>The Treatment </p><p>Writing for the Visual Element </p><p>Writing for the Spoken Word </p><p>Describing Visuals </p><p>Script Formats </p><p>Writing Dialog </p><p>Writing Documentary Scripts </p><p>Script Drafts </p><p>Summary of Key Points and Takeaways </p><p>Discussion Questions</p><p>Chapter 9 Legal Considerations </p><p>Introduction </p><p>Trade Secrets and Nondisclosure </p><p>Contracts </p><p>Safety Issues </p><p>Permissions, Releases, and Permits </p><p>Copyrights </p><p>Distribution Agreements </p><p>Legal Considerations If You Are a Freelancer </p><p>Summary of Key Points and Takeaways </p><p>Discussion Questions</p><p>Chapter 10 Talent: Working with Talent, Coaching the Executive, and Appearing On-Camera Yourself </p><p>Introduction </p><p>Coaching Nonprofessional Talent </p><p>On-Camera Reporters and Guests </p><p>The Floor Director </p><p>Professional Narration: On-Camera and Voice-Over </p><p>Actors for Dramatic Roles </p><p>Wardrobe </p><p>Makeup </p><p>On-Camera Training and Presentation Skills </p><p>Summary of Key Points and Takeaways </p><p>Discussion Questions</p><p>Chapter 11 Location Shooting </p><p>Introduction </p><p>How Mr. Murphy Stole from My Big-Budget Video Production</p><p>Location Scouting </p><p>Logistics on Location </p><p>Nondisruptive Equipment Setups </p><p>Client Guide to Location Filming</p><p>Site Survey Checklist</p><p>Your Murphy Bag</p><p>Summary of Key Points and Takeaways </p><p>Discussion Questions</p><p>Chapter 12 The Interview Format </p><p>Introduction </p><p>Preparation </p><p>Shooting an Interview Sequence </p><p>The Single-Camera Interview Shoot </p><p>Employing Composition and Continuity in Interview Filming</p><p>Notes to the Interviewer </p><p>Remote Interviews </p><p>Postproduction </p><p>Summary of Key Points and Takeaways </p><p>Discussion Questions</p><p>Chapter 13 Aesthetic Considerations </p><p>Introduction </p><p>Branding Complementation </p><p>Creative Corporate Camera Work </p><p>Composition </p><p>Continuity </p><p>Moving the Camera </p><p>Art Direction and Set Design </p><p>Wardrobe, Makeup, and Hair in the Corporate Video </p><p>Summary of Key Points and Takeaways </p><p>Discussion Questions</p><p>Chapter 14 Technical Considerations</p><p>Introduction </p><p>Enterprise-Grade Cameras </p><p>Lenses </p><p>Camera Support </p><p>Exposure Metering </p><p>4K and 8K Cameras </p><p>Mobile Studios </p><p>Teleprompters </p><p>Audio and Lighting Considerations for the Enterprise </p><p>Postproduction for the Enterprise </p><p>Compression </p><p>Storage Solutions </p><p>Redundant Array of Independent Disks </p><p>Hardware Acceleration </p><p>High-Definition Editing Formats </p><p>Electronic Filters—Softening the Skin </p><p>Compositing and Effects </p><p>Multiple-Camera Editing </p><p>4K Editing </p><p>Summary of Key Points and Takeaways </p><p>Discussion Questions</p><p>Chapter 15 Training Videos</p><p>Introduction </p><p>Cost Justification for Training Video </p><p>Video as a Consistent and Repeatable Training Medium </p><p>Video as an Engaging and Exciting Medium </p><p>Treatment for a Supervisor Training Video</p><p>Call Center Training </p><p>Safety Training </p><p>Treatment for a Safety Training Video</p><p>Product Training for Retail Customers </p><p>New Employee Orientation </p><p>Media Training </p><p>Presentation and Speech Training </p><p>In-House Video Repurposed for External Distribution </p><p>When Video Is NOT Effective </p><p>Non-Fiction Storytelling</p><p>Instructional Design </p><p>Summary of Key Points and Takeaways </p><p>Discussion Questions</p><p>Chapter 16 Marketing and Social Media </p><p>Introduction </p><p>YouTube for the Enterprise </p><p>Embedding, Creating Channels, and Playlists</p><p>GoPro and User Generated Videos</p><p>ULTA and Haul Videos</p><p>Short Vines by Big Corporations</p><p>Tumblr in the Boardroom</p><p>Instagram: 15 Seconds of Fame</p><p>Burberry, Instagram, and Apple</p><p>Engagement Objects on Websites</p><p>Top Corporations’ Video Sites </p><p>Facebook, Twitter, and Other Sharing Sites </p><p>Facebook Embedded Videos</p><p>AT&T on Facebook</p><p>Facebook Video Views Design Guidelines</p><p>Twitter in the Boardroom</p><p>Dailymotion, Vimeo, Metacafe, and Veoh </p><p>Summary of Key Points and Takeaways </p><p>Discussion Questions</p><p>Chapter 17 Corporate Events: Filming Conferences and Meetings </p><p>Introduction </p><p>Shooting in an Auditorium </p><p>iMag Projection </p><p>Lighting Considerations </p><p>Mics at Meetings </p><p>Tying into the Sound System </p><p>Feeding the Audio and Video to a Remote Site </p><p>Live Streaming of Meetings </p><p>Conference Highlight Videos </p><p>A Guide to Videotaping Meetings</p><p>Recording Clear Audio</p><p>Wireless Microphones</p><p>Audience Questions and Answers</p><p>Camera Placement</p><p>Multiple Cameras</p><p>Lighting</p><p>PowerPoint Slides and Other Projected Images</p><p>Logistics</p><p>Summary of Key Points and Takeaways </p><p>Discussion Questions</p><p>Chapter 18 Nonprofit Organizations </p><p>Introduction </p><p>Multiple Constituencies: The Politics of Nonprofits </p><p>Case Studies: Nonprofits </p><p>Saving Lives with Video</p><p>American Cancer Society</p><p>Shooting CEOs for the YMCA</p><p>California Department of Public Health</p><p>American Indian Cancer Control Project</p><p>Starr King School of the Ministry</p><p>The Progressive Way</p><p>Project SEED</p><p>Universities </p><p>iTunes and YouTube at the University of California </p><p>Hospitals and Medical Centers </p><p>Government </p><p>Summary of Key Points and Takeaways </p><p>Discussion Questions</p><p>Chapter 19 Video Distribution: Live Streaming, Video on Demand, and Videoconferencing </p><p>Introduction </p><p>Live Streaming </p><p>H.264, H.265, VP8, Flash, HTML5, and WebM </p><p>Streaming Appliances </p><p>Videoconferencing and Collaboration Technology </p><p>Google Hangouts</p><p>Content Distribution Networks </p><p>Satellite Distribution </p><p>Cloud Storage</p><p>The Enterprise Content Delivery System </p><p>Summary of Key Points and Takeaways </p><p>Discussion Questions</p><p>Appendix </p><p>Sample Budget 1 </p><p>Sample Budget 2 </p><p>Sample Budget 3 </p><p>Glossary </p><p>Bibliography </p><p>Index </p>