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About The Book
Description
Author
In 2009 30% of men regularly used a facial in France compared to 4% in 1990. The growth of this segment is 8% per year on average which is double the cosmetics market. What are the factors that explain the transformation of this market? I have chosen to focus on a socio-cultural approach by analyzing the evolution of male consumer behavior. It is indeed this evolution that leads cosmetic brands to develop new marketing strategies to better seduce their customers.
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Details
ISBN 13
9786205900055
Publication Date
-15-04-2023
Pages
-52
Weight
-85 grams
Dimensions
-150x220x3.27 mm
