Cost Benefit Analysis in Environmental Friendly Marketing

Seminar paper from the year 2008 in the subject Environmental Sciences Technical University of Munich course: Sustainable Consumption language: English abstract: In this article we first define and describe the concept and main points of environmental friendly marketing. We present the six important steps that must be followed to have a successful marketing strategy. We make a short introduction into cost benefit analysis present the basic points of the cost benefit analysis theory and define the various types of benefits and costs. As a conclusion an example in the sector of passive houses (Niedrigenergiehusern) is presented in order to evaluate the options that a consumer has to choose from when facing the residence dilemma. [...]