Courageous Marketing

<p><strong style=color: rgba(0 0 0 1); background-color: rgba(255 255 255 1)>**#1 Bestseller in Marketing & Sales**</strong></p><p></p><p><strong style=color: rgba(0 0 0 1); background-color: rgba(255 255 255 1)>Take the Boring Out of B2B Marketing</strong></p><p></p><p><em>Courageous Marketing </em>is your guide to grabbing attention creating loyal fans and crafting messages that connect with your audience (before turning them into buyers). Through practical examples from Udi Ledergor's journey building an iconic brand at Gong and invaluable advice from marketing leaders at companies like Salesforce Oracle and Atlassian you'll learn how to:</p><ul><li>Punch above your weight with guerrilla marketing stunts to make your company appear bigger than it is.</li><li>Create content marketing so good that people are willing to pay for it.</li><li>Successfully build a new product category (but only if you really need to).</li></ul><p></p><p></p><p>If you want to intentionally advance your marketing career build a highly effective team and impactfully collaborate with your peers you're in the right place.</p><p></p><p><span style=color: rgba(34 34 34 1); background-color: rgba(255 255 255 1)>This book offers a smart compelling argument for boldness in B2B marketing. Udi Ledergor lays out a clear practical approach to standing out in a crowded field-without gimmicks or empty hype.</span></p><p><span style=color: rgba(34 34 34 1); background-color: rgba(255 255 255 1)>-</span><strong style=color: rgba(34 34 34 1); background-color: rgba(255 255 255 1)>DANIEL H. PINK</strong><span style=color: rgba(34 34 34 1); background-color: rgba(255 255 255 1)> #1 </span><em style=color: rgba(34 34 34 1); background-color: rgba(255 255 255 1)>New York Times</em><span style=color: rgba(34 34 34 1); background-color: rgba(255 255 255 1)> bestselling author of </span><em style=color: rgba(34 34 34 1); background-color: rgba(255 255 255 1)>To Sell Is Human</em></p><p></p><p>This book contains a blindingly different and important recommendation for marketers: Don't stay clear of all risky situations. Rather cultivate them selectively armed with a well-resourced plan to channel them into major successes. Best of all it tells us exactly how to develop such transformative plans.</p><p>-<strong>ROBERT CIALDINI</strong> <em>New York Times</em> bestselling author of <em>Influence</em> and <em>Pre-Suasion</em></p><p></p><p>Great marketing stands out and sparks action. <em>Courageous Marketing</em> uncovers how winning startups build bold brands ignite conversations with thought-provoking content and transform customers into raving fans.</p><p>-<strong>NIR EYAL</strong> bestselling author of <em>Hooked</em> and <em>Indistractable</em></p>