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About The Book
Description
Author
The Longtime Chief Marketing Officer For Chick-Fil-A Tells The Inside Story Of How The Company Turned Prevailing Theories Of Fast-Food Marketing Upside Down And Built One Of The Most Successful And Beloved Brands In America. During His 34-Year Tenure At Chick-Fil-A Steve Robinson Was Integrally Involved In The Company’S Growth - From 184 Stores And $100 Million In Annual Sales In 1981 To More Than 2100 Stores And More Than $6.8 Billion In Annual Sales In 2015 - And Was A Firsthand Witness To Its