Crayons to Consumerism: The Role of Children in Purchasing

About The Book: This Book Explores How Children Become Socialised Into Consumer Society How They Respond To Advertising What They Like And Dislike What They Believe And Disbelieve And How They Influence The Buying Decisions In The Family. About The Author: Dr Sindura Bhargav Is A Highly Qualified And Dedicated Professional With Strong Passion In The Field Of Management Having Rich Academic Background Extensive Experience And Active Involvement In Research Makes Her A Valuable Asset To The Field Of Management. Dr Bharati Pujari Is Currently Working As A Professor Having A Vast Teaching Experience In Subjects Like Organisational Behaviour Human Resource Management. She Is Also A Motivational Speaker And Life Coach.