Create-ing Business

Master's Thesis from the year 2008 in the subject Communications - Public Relations Advertising Marketing Social Media grade: 1.7 Victoria University of Wellington language: English abstract: This thesis concentrates on aspects of organisational culture in an advertising agency and how they help us in understanding professional tensions and conflicts. It applies concepts of organisational behaviour such as culture and identity to grasp reasons behind this professional tension. It challenges the common view of organisational culture that is it portrays culture as a form of normative control unlike the conventional notion of culture as the means of unison and conformity without resistance within an organisation.