Creating a Business

<p>There is more to setting up a successful business than just a good idea.<em> Creating a Business</em> examines concisely all the relevant aspects: the excitement and satisfaction that business entails, the challenges that face the entrepreneur, the risks that lie in wait.</p><p>The textbook is organized around a practical example: a company setting out to launch a new line of clothing. Aspects of setting up a business, including management, marketing, legislation, and financial management are examined. </p><p>Including pedagogical features, such as end-of-chapter questions and illustrations, <em>Creating a Business</em> will interest students of small business and entrepreneurship. </p> <p>Introduction 1. The Entrepreneural venture 2. Managerial aspects 3. Legal aspects 4. Marketing aspects 5. Financial management aspects 6. Financial accounting aspects 7. Management accounting aspects 8. Fiscal aspects</p>