Creating a Business

<p>There is more to setting up a successful business than just a good idea.<em> Creating a Business</em> examines concisely all the relevant aspects: the excitement and satisfaction that business entails the challenges that face the entrepreneur the risks that lie in wait.</p><p>The textbook is organized around a practical example: a company setting out to launch a new line of clothing. Aspects of setting up a business including management marketing legislation and financial management are examined. </p><p>Including pedagogical features such as end-of-chapter questions and illustrations <em>Creating a Business</em> will interest students of small business and entrepreneurship. </p>