Creating Brand Cool

<p>In this intriguing blend of branding how-to and business memoir an industry pioneer presents the thought process and tools to create a successful Ecommerce business by developing a distinct emotional attraction to a brand beyond individual product offerings.</p><p>Leveraging her 26 years of experience in online marketing and branding Joan Abraham reveals the thought process behind successfully addressing today’s marketing challenge: clearly defining the business’s brand essence using its owned social media channels to personalize the full character of the brand. <i>Creating Brand Cool </i>addresses the importance of developing a unique state of being that personally resonates with today’s consumer. Abraham energizes the creative and strategic thinking for attracting and maintaining brand loyalty when the competition is a click away.</p><p>Appealing to branding and social media marketing professionals as well as students in these fields this book is a primer for building an online community and distinguishing a brand from the competition. It is relevant to all types of business from small businesses to globally recognized brands.</p>