Creating Business Plans (HBR 20-Minute Manager Series)

<p><b>Craft winning business plans and get buy in for your ideas.</b></p><p>A well-crafted business plan generates enthusiasm for your idea and boosts your odds of success--whether you're proposing a new initiative within your organization or starting an entirely new company. <b><i>Creating Business Plans</i></b> quickly walks you through the basics. You'll learn to: </p><ul><li>Present your idea clearly</li><li>Develop sound financial plans</li><li>Project risks--and rewards</li><li>Anticipate and address your audience's concerns</li></ul><p></p><p>Don't have much time? Get up to speed fast on the most essential business skills with <b>HBR's 20-Minute Manager</b> series. Whether you need a crash course or a brief refresher each book in the series is a concise practical primer that will help you brush up on a key management topic. Advice you can quickly read and apply for ambitious professionals and aspiring executives--from the most trusted source in business.</p>