Creating Signature Stories

Name: Creating Signature Stories
Price: 699 INR
Availability: InStock
Author: "David Aaker"
ISBN: 9780670091263

David Aaker

English

Piracy-free

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Piracy-free

Assured Quality

Secure Transactions

Fast Delivery

Sustainably Printed

Delivery Options

Please enter pincode to check delivery time.

*COD & Shipping Charges may apply on certain items.

Review final details at checkout.

About The Book

Description

Author

Stories are orders of magnitude which are more effective than facts at achieving attention persuading being remembered and inspiring involvement. Signature stories?intriguing authentic and involving narratives?apply the power of stories to communicate a strategic message. Marketing professionals coping with the digital revolution and the need to have their strategic message heard internally and externally are realizing that a digital strategy revolves around content and that content is stories.C