Creating Signature Stories
English


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Details

ISBN 13
:
9780670091263
Publication Date
:
15-05-2018
Pages
:
184
Weight
:
228 grams
Dimensions
:
135x216x12.76 mm

About The Book

Stories are orders of magnitude which are more effective than facts at achieving attention persuading being remembered and inspiring involvement. Signature stories?intriguing authentic and involving narratives?apply the power of stories to communicate a strategic message. Marketing professionals coping with the digital revolution and the need to have their strategic message heard internally and externally are realizing that a digital strategy revolves around content and that content is stories.C
downArrow

Details

ISBN 13
:
9780670091263
Publication Date
:
15-05-2018
Pages
:
184
Weight
:
228 grams
Dimensions
:
135x216x12.76 mm