CREATING SIGNATURE STORIES : STRATEGIC MESSAGING THAT PERSUADES ENERGIZES AND INSPIRES

“All marketers should heed [the] advice” of this brand marketing guru in his latest book on digital storytelling.” —Joseph V. Tripodi former Chief Marketing Officer Subway and Coca-Cola. Stories are orders of magnitude which are more effective than facts at achieving attention persuading being remembered and inspiring involvement. Signature stories?intriguing authentic and involving narratives?apply the power of stories to communicate a strategic message. Marketing professionals coping with the digital revolution and the need to have their strategic message heard internally and externally are realizing that a digital strategy revolves around content and that content is stories.. Creating Signature Stories shows organizations how to introduce storytelling into their strategic messaging and guides organizations to find or even create signature stories and leverage them over time. With case studies built into every chapter organizations will realize the power of storytelling to energize readers gain visibility persuade audiences and inspire action.