Creating Unicorns with Simple Innovations

<p><b>The untold story: creating simple <i>high value</i> innovations.</b></p><p>This book presents a five-step method to create high worth non-technical innovations through:</p><p></p><ol><li>Focus on <b>simplicity</b> (which as said is the ultimate sophistication);</li><li>Opportunities that <b>come to us</b>(instead of having actively to look for them);</li><li>Adapting solutions already in use elsewhere (rather than constructing them anew);</li><li>Testing <b>consumers actions and emotions</b> (in lieu of words or thoughts); and finally</li><li>Entering the market in an inexpensive way and with minimal risk.</li></ol><p>Examples are <b>numerous</b>. Some are <b>unicorns</b> (valued at one or more billion dollars): Spanx Rent the Runway Dollar Shave Club GymShark Gousto Athletic Greens Havaianas etc.Others are in the <b>multitude of millions</b>: Knix Drop Stop Pouchee Lisa Gable Accessories Readerest SafeGrabs Chawel and so on.</p><p>This book presents what is <i>common among hundreds of such innovations</i> shared by all in a sequence of steps called the <b>PISA method</b>.</p><p>So in a certain sense this book was written by those entrepreneurs who achieved financial independence and changed the lives of others by <b>solving complexity through simplicity</b>.That is the <i>quiet revolution</i> underway which falls below the radar and therefore is <b>an untold story</b>.</p>