Creating Your USPs Puts You In Front of the (job) Pack!

Management luminary Tom Peters promoted the idea of self-marketing. We are CEOs of our own companies: Me Inc. Creating your Unique Selling Points (USP) is the genesis to helping you identify your brand. We as customers buy specific brands of products because they exceed our expectations. Getting a job is the process of selling oneself as the person (brand) who exceeds the needs of the potential customer the employer. This step-by-step 44-page instructional guide will pilot the reader to develop an unbeatable individual brand strategy. Tasks include creating a portfolio of transportable skills writing and fine-tuning résumés for this job; expanding job search opportunities - local domestic or international; making a lasting impression 20 common interview questions and how to respond with confidence interview do's and don'ts Skype interviews and post-interview follow up. This blueprint for identifying personal Unique Selling Points will give the confidence to get that job!