Creative Direction in a Digital World

<p>Creative Direction in a Digital World provides designers the tools they need to craft compelling digital experiences across screens devices and platforms.<br><br>Readers will learn how to take a multi-disciplinary human-centered approach to digital creative direction that will help them uncover target audience insights concept more creative campaigns change consumer behavior and create more user friendly digital experiences. </p><ul> <p> </p> <li>Divided into ten chapters. Each focuses on a different key aspect of the creative director's job from start to finish.</li> <p> </p> <li>Learn how to understand the client's biggest challenges and distill insights about the audience into creative strategies.</li> <p> </p> <li>Develop the skills needed to communicate your ideas to a skeptical client. </li> <p> </p> <li>Learn how to more effectively manage your creative team.</li> <p> </p> <li>And most importantly craft digital experiences that get results.</li> </ul>