Creative @ Work

Creative thinkers are all around us from creating a cupcake store to founding the worlds largest marketplace. Business is more than profit and entrepreneurship is art.What do you think of when you hear the words business and entrepreneurship? Does creativity come to mind? Too often we look at business as a rigid by-the-books field instead of free-flowing and artistic. But creativity plays a bigger part in business and entrepreneurship than you might have thought. Creative @ Work: The Art in Entrepreneurship will show you how business can be the ultimate innovative endeavor.This book explores the intersection between business entrepreneurship art and creativity. Discover: The science of creativityThe principles of creative business peopleHow to become your best creative selfMany people believe that only a select few have the innovative ability needed for entrepreneurship or that being creative is meant for actors and musicians. Creative @ Work breaks through this barrier to show that creativity is a necessity for every business and is accessible to anyone.