Creativity

“Although The Benefits Of This Study To Scholars Are Obvious This Thought-Provoking Mixture Of Scholarly And Colloquial Will Enlighten Inquisitive General Readers Too.” —  Library Journal (Starred Review)The Classic Study Of The Creative Process From The Bestselling Author Of Flow.Creativity Is About Capturing Those Moments That Make Life Worth Living. Legendary Psychologist Mihaly Csikszentmihalyi (“The Leading Researcher Into ‘Flow States.’”  — Newsweek) Reveals What Leads To These Moments—Be It The Excitement Of The Artist At The Easel Or The Scientist In The Lab—So That This Knowledge Can Be Used To Enrich People'S Lives. Drawing On Nearly One Hundred Interviews With Exceptional People From Biologists And Physicists To Politicians And Business Leaders To Poets And Artists As Well As His Thirty Years Of Research On The Subject Csikszentmihalyi Uses His Famous Flow Theory To Explore The Creative Process. He Discusses Such Ideas As Why Creative Individuals Are Often Seen As Selfish And Arrogant And Why The Tortured Genius Is Largely A Myth. Most Important He Explains Why Creativity Needs To Be Cultivated And Is Necessary For The Future Of Our Country If Not The World.