Creativity Inc. an inspiring look at how creativity can - and should - be harnessed for business success by the founder of Pixar

is a book for managers who want to lead their employees to new heights a manual for anyone who strives for originality and the first-ever all-access trip into the nerve center of Pixar Animation Studios-into the story meetings the postmortems and the `Braintrust' sessions where art is born.|Ed Catmull is co-founder of Pixar Animation Studios and before his retirement in 2019 was president of Pixar Animation and Disney Animation. He has been honoured with five Academy Awards including the Gordon E. Sawyer Award for lifetime achievement in the field of computer graphics. In 2019 he received a Turing Award-often called the Nobel Prize of computing-for his pioneering work on computer-generated imagery. He received his Ph.D. in computer science from the University of Utah. He lives in San Francisco with his wife Susan.www.CreativityIncBook.com@DisneyPixar|THE EXPANDED EDITION'Just might be the best business book ever written' Forbes Magazine'This book should be required reading for any manager' Charles Duhigg______________________________________________The co-founder and longtime president of Pixar updates and expands upon his 2014 New York Times bestseller on creative leadership reflecting on the management principles used to build Pixar's singularly successful culture including all he learned in the past nine years that allowed Pixar to retain its creative culture while continuing to evolve.For nearly twenty years Pixar has dominated the world of animation producing such beloved films as the Toy Story quartet Finding Nemo The Incredibles Up and WALL-E which have gone on to set box-office records and garner thirty Academy Awards. The joyous storytelling the inventive plots the emotional authenticity: In some ways Pixar movies are an object lesson in what creativity really is.As a young man Ed Catmull had a dream: to make the first computer-animated movie. He nurtured that dream as a Ph. D. student and then forged a partnership with George Lucas that led indirectly to his founding Pixar with Steve Jobs and John Lasseter. A mere nine years later Toy Story was released changing animation forever. The essential ingredient in that movie's success-and in the movies that followed-was the unique environment that Catmull and his colleagues built at Pixar.Creativity Inc. has been expanded to illuminate the continuing development of the unique culture at Pixar. Featuring a new introduction two entirely new chapters four new chapter postscripts and new reflections at the end this updated edition details how Catmull built a culture that doesn't just pay lip service to the importance of things like honesty communication and originality but commits to them. Pursuing excellence isn't a one-off assignment but an ongoing day-in day-out full-time job. And Creativity Inc. explores how it is done.|Many have attempted to formulate and categorize inspiration and creativity. What Ed Catmull shares instead is his astute experience that creativity isn’t strictly a well of ideas but an alchemy of people. In Creativity Inc. Ed reveals with commonsense specificity and honesty examples of how not to get in your own way and realize a creative coalescence of art business and innovation.|This is best book ever written on what it takes to build a creative organization. It is the best because Catmull’s wisdom modesty and self-awareness fill every page. He shows how Pixar’s greatness results from connecting the specific little things they do (mostly things that anyone can do in any organization) to the big goal that drives everyone in the company: Making films that make them feel proud of one another.|Just might be the best business book ever written|Pixar uses technology only as a means to an end; its films are rooted in human concerns not computer wizardry. The same can be said of Creativity Inc. Ed Catmull’s endearingly thoughtful explanation of how the studio he co-founded generated hits such as the Toy Story trilogy Up and Wall-E. . . . [Catmull] uses Pixar’s triumphs and near-disasters to outline a system for managing people in creative businesses—one in which candid criticism is delivered sensitively while individuality and autonomy are not strangled by a robotic corporate culture|Achieving enormous success while holding fast to the highest artistic standards is a nice trick—and Pixar with its creative leadership and persistent commitment to innovation has pulled it off. This book should be required reading for any manager