Seminar paper from the year 2002 in the subject Business economics - Law grade: Good Vienna University of Economics and Business (Institute for Business English) language: English abstract: In the following I will give a short and general overview of the existing gray markets (definition and conditions). Furthermore I will focus on the pharmaceutical industry which I consider the most interesting even if dangerous. After a short description of possible gray market activities in this industry within the European Union I will enumerate some of the most important measures and regulations that are being taken against this serious problem. Finally I will mention the negative as well as possible positive effects of gray markets on both the producer and the consumer.Gray markets are significant as they now exceed $10 billion per year in North America and affect almost every major-trademarked product (Grenier 1998). Gray markets are growing at more than 22 per cent annually (Lowe and McCrohan 1988) and expect further growth as export operations increase (Myers 1999).When reading these lines one can presume that gray market activities are an inevitable result of the export of trade marked goods. Since exports are increasing steadily there are several attempts to restrain these semi-illegal activities.
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