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About The Book
Description
Author
Essay from the year 2009 in the subject Communications - Public Relations Advertising Marketing Social Media grade: very good Liverpool John Moores University course: Integrated Marketing Communication language: English abstract: The essay is focussing on a critical evaluation of online advertising. It examines different online advertising instruments such as banner websites keyword advertising etc. and identifies the advantages and disadvantages of online advertising.
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Details
ISBN 13
9783640525942
Publication Date
-03-02-2010
Pages
-24
Weight
-44 grams
Dimensions
-148x210x1.46 mm
