Critical Moments: The New Mindset of Reputation Management

A company owns its brand; the public owns its reputation. The words of communities customers and critics can help or harm your businesss standing with the public. While not all crises can be avoided your companys reputation can be managed with an empowering strategic framework designed to proactively maintain your image before disaster occurs. In Critical Moments corporate communications expert Bill Coletti reveals how you can build reputational excellence by meeting the needs and expectations of the public. He takes you step-by- step through his Four As--Awareness Assessment Authority and Action--that will help you develop your companys situational understanding research agenda operational risks and action plan to recover and grow your reputation. Missed customer expectations can seriously damage a company. Bill Coletti provides a logical management framework for the least manageable aspects of corporations.