Critical Perspectives on the Hallmark Channel

<p>This multinational multidisciplinary collection of essays focuses on Hallmark Channel movies and Hallmark’s position in the changing North American media landscape.</p><p>This book covers the ‘Countdown to Christmas’ offerings year-round productions made-for-TV mysteries and romances Hallmark’s use of specific filming locations and its relationship to viewer desires. Chapters examine Hallmark’s position in a changing sociopolitical context and the tensions the company must navigate in creating more “progressive” content; they discuss issues of gender race sexuality and place as well as analyzing the extensive ranges and reactions of social media participants and interrogating the nature of Hallmark’s popularity.</p><p>Suitable for scholars and students of film and tv and popular culture studies this is a multifaceted look at both Hallmark and its viewers at a particular moment of Hallmark’s market dominance.</p>