Critical Questions in Persuasion Research

<p><em style=color: rgba(51 51 51 1)>Critical Questions in Persuasion Research</em><span style=color: rgba(51 51 51 1)> presents students with a refreshing way to study persuasion communication theory and human behavior. Rather than examining different types of persuasion research and reviewing each one at a time communication scholars Franklin J. Boster and Christopher J. Carpenter explore eight key controversies as well as research and theory related to each topic:</span></p><p><span style=color: rgba(51 51 51 1)>- What constitutes a strong persuasive message and does it matter?</span></p><p><span style=color: rgba(51 51 51 1)>- How do we adapt persuasive messages to diverse audiences?</span></p><p><span style=color: rgba(51 51 51 1)>- Do persuasive messages have side effects?</span></p><p><span style=color: rgba(51 51 51 1)>- How can we manage the buzz?</span></p><p><span style=color: rgba(51 51 51 1)>- How can we maintain attitude change?</span></p><p><span style=color: rgba(51 51 51 1)>- Can a persuasive message be counterproductive?</span></p><p><span style=color: rgba(51 51 51 1)>- How can we encourage resistance to persuasion?</span></p><p><span style=color: rgba(51 51 51 1)>- To what extent does action follow from attitudes?</span></p><p><span style=color: rgba(51 51 51 1)>By focusing on how various disciplines deal with the big controversies in the persuasion process students gain an understanding not only of key ideas and theories but how the ideas and theories fit together in a meaningful whole. By framing persuasion as a series of critical questions students learn that social science is a dynamic and exciting way in which to study persuasion.</span></p><p><em style=color: rgba(51 51 51 1)>Critical Questions in Persuasion Research</em><span style=color: rgba(51 51 51 1)> is an ideal textbook for courses with focus on persuasion communication and human behavior.</span></p>