Crm in Action

<p>Written in Dr. Wong's vivid and interesting style and furnished with real-life examples from Canada this book helps marketers to generate greater customer value by making good use of market segmentation product differentiation and customer retention strategies. </p><p>Advance Praise for <i>CRM in Action</i></p><p> This book helped me a lot in figuring out how to attract the right customers who can see real value in our healthcare services and retain them. It is a lot of planning and thinking behind this seemingly simple task and this book guides you all the way with simple language and a lot of illustrative examples.<br>-Ekaterina Leonova Sweden</p><p> Readers will gather from Dr Wong's experience after reading the book because he reveals common traps and pitfalls and gives advice on self-check questions on how to overcome them or bypass them altogether. This book should give you an excellent start in your CRM initiative.<br>-Hoo Chee Wai Singapore</p>