CRM in Telecommunications - A Comparative Study

This book is an attempt to study the telecom scenario in India with regard to the sudden and tremendous boom. The socio-economic profile of respondentscustomer preferences consumer behavior customer satisfaction customer expectationsetc. are studied in the various chapters. Graphs tables are used to depict the qualitative analysis. This book has been written in simple and reader friendly language. This book will help readers analyse the trends in telecom and help the various telecom players to make amendments in the telecom industry in India.