CRM INTEGRATES WITH ERP

The title of this investigation is” CRM in ERP with reference to selected Engineering Companies in Gujarat”. Enterprise Resource Planning is business management software—typically a suite of integrated applications—that a company can use to collect store manage and interpret data from many business activities including: product planning cost. Manufacturing or service delivery marketing and sales. This phenomenon in software industry is inevitable in business world in 21st century. The integration of ERP with Customer Relationship Management gives better firm performance and smooth management practices. Most of the organizations either SMEs or large scale companies have integration interfaces between ERP and CRM systems for the exchange of customer and sales data. In recent years there has been a blurring of the distinctions between ERP and CRM systems. Most ERP systems have expanded to also include basic functionality for CRM and Management Information Systems (MIS). Similarly CRM systems now include much general ERP functionality. The aims of this investigation to identify the essential components of Human Resources Information System and their relations with CRM: The business focus in context to selected engineering companies of Gujarat State.