CRM Technology as a Tool for Business Growth and Economic Advancement

Drawing on his experience as an evolving consultant and business strategist the researcher explains how adoption of CRM technology in e-commerce firms can create sustainable competitive advantage. This book presents a historical background of commerce in Nigeria including the achievements setbacks and opportunities in global e-commerce sector. The aim of CRM Technology as a Tool for Business Growth and Economic Advancement is to provide a blueprint for bringing innovation to the core of modern-day business management and organizational culture. The book covers topics like e-business internet technology research and development (R&D) artificial intelligence (AI) security systems cybercrime CRM systems competitive advantage etc. It also provides an overview of idea management at Jumia Nigeria through the years with explanations on how the e-commerce company maximized opportunities from FDI and ICT to achieve incremental profits and dominate the Nigerian business environment. This book contains a guide on improving internal and external customer service.