Cross-Border Regions Cooperation and Implications for Organizations

Strategic place marketing that uses natural resources and local assets to increase an organization's regional competitiveness has significant influence on not only the organization's economic growth but also its social and ecological aspects. By integrating cross-border regions and place marketing into territorial strategies more collaborative relationships may be built with tourists residents and stakeholders. These strategic partnerships may as a result contribute to community engagement territorial resilience and sustainability. Furthermore by broadening the breadth of place marketing and contiguous territorial spaces the concepts become more interdisciplinary having implications for other fields as well. Cross-Border Regions Cooperation and Implications for Organizations explores the evolution and trends of cross-border regions cooperation. Additionally it discusses the implications for the future of organizations and customer relationship management. Covering topics such as experiential marketing international volunteering and shadow destinations this book is an excellent resource for marketers stakeholders professionals researchers scholars academicians and more.