English
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About The Book
Description
Author
Here is the best-selling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing with special emphasis on the Internet. It''s essential reading for anyone with a stake in the world''s most exciting marketplace.
Piracy-free
Assured Quality
Secure Transactions
Delivery Options
Please enter pincode to check delivery time.
*COD & Shipping Charges may apply on certain items.
Review final details at checkout.
Details
ISBN 13
9780060517120
Publication Date
-25-07-2006
Pages
-252
Weight
-270 grams
Dimensions
-133x203x15.99 mm
