'Cult' Rhetoric in the 21st Century

<b>Examining contemporary understandings of the term 'cult' this book brings together scholars from multiple disciplines including sociology anthropology and religious studies.</b>Focusing on how 'cult rhetoric' affects our perceptions of new religious movements the contributors explore how these minority groups have developed and deconstruct the language we use to describe them.<br/><br/>Ranging from the 'Cult of Trump' and 'Cult of COVID' to the campaigns of mass media this book recognises that contemporary 'cult rhetoric' has become hybridised and suggests a more nuanced study of contemporary religion. Topics include online religions political 'cults' 'apostate' testimony and the current 'othered' position of the study of minority religions.