English
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About The Book
Description
Author(s)
<p>This book presents an innovative application of strategic and experiential marketing in the museum sector which uses a new cultural mediation model to enrich the visitor experience via increased audience engagement. </p>
Piracy-free
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Details
ISBN 13
9781032403694
Publication Date
-31-01-2023
Pages
-116
Weight
-220 grams
Dimensions
-138x216x7.96 mm
Imprint
-Taylor & Francis
