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About The Book
Description
Author(s)
Cultural strategy provides a step-by-step guide for managers and entrepreneurs to building businesses based upon innovative ideologies: ideas that leverage social change and needs. Analyzing classic cases such as Nike Starbucks marlboro Jack Daniels and Ben & jerry''s holt and Cameron show how the theory works as an actionable strategy.
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Details
ISBN 13
9780199587407
Publication Date
-01-12-2010
Pages
-404
Weight
-664 grams
Dimensions
-156x234x23.81 mm
