Culture and Consumption II

<p>A follow-up to Grant McCracken's groundbreaking <i>Culture and Consumption</i> this new book trades the usual platitudes about the consumer society for a more detailed exacting anthropological treatment. Each section of the book pairs a brief essay with an academic article. The essay is designed for a quick provocative glimpse of the topic; the article provides a deeper anthropological treatment. The book opens with a broadside against the now thoroughly conventionalized attack on the consumer culture. Essays follow on homes cars people and social mobility; celebrities consumerism and self-invention; museums and the power of objects; the anthropology of advertising; and marketing meaning management and value. Like McCracken's previous volume this new book is an engaging informative and eye-opening foray into modern consumer culture.</p>