Introduction/PART ONE: CULTURE AND POWER/Culture and Power/The State of Research/Popular Culture and Social Control in Late Capitalism/Post-Marxism/Critical Postmodernism and Cultural Studies/Feminism and Cultural Studies/Media Ethnicity and Identity/PART TWO: THE AUDIENCE AND EVERYDAY LIFE/Text Readers and Contexts of Reading/Reading Reception/Mediation and Transparency in Viewers' Reception of a TV Programme/Teenage Girls Reading <i>Jackie/What's the Meaning of This? Viewers' Plural Sense-Making of TV News/The Politics of Polysemy/Television News Everyday Consciousness and Political Action/Women as Audience/The Experience of Unwaged Women of the Performing Arts/PART THREE: THE MEDIA AND PUBLIC LIFE/The Alternative Public Realm/The Organization of the 1980s Anti-Nuclear Press in West Germany and Britain/The Popular Press and Political Democracy/From Production to Propaganda?/Public Service Broadcasting and Modern Public Life