Customer Data Platform: Leverage Your Customer Data To Transform The Digital Marketing Engagement

Hyper-Personalized experiences drive increased customer engagement. Customers need a hyper-personalized experience and marketers are always on the lookout for a solid platform that can provide a unified and comprehensive customer profile that can be leveraged to provide a hyper-personalized experience to customers. The answer is a unique digital platform which serves the very need of marketers and provides a hyper-personalized customer profile is a Customer Data Platform.In this book Customer Data Platform you explore an incredible digital platform a software application which collects the customer data from all possible channels - social media mobile personal interaction review and remarks recommendation etc. and creates a unified view of the customer and provides a distinguished customer experience. This allows delivering a hyper-personalized customer experience which this book is intended to provide with a clear and step-by-step framework to drive business value in all areas of marketing. This book is intended to provide a step-by-step process to manage customer data and how this can be leveraged in the best possible way to enhance services and a more satisfying customer experience.In this book you will discover the essence of customer engagement and how to scale this to catch up with digital-savvy customers.