Customer Experience (CX) Engineering in Aerospace and Defense

<p>The authors contend that new business capture teams operating in the aerospace-defense sector which adopt their Best Practices Outside-In Customer-Centric approach to executing their capture processes can attain supranormal contract win rates-as high as 80% and higher.<br><br>They back up this claim with captivatingly told case study vignettes of 21st century competitions that they were personally involved with providing teams with practical step-by-step guidelines tools and templates to help replicate these successes.</p>