Customer Insight Strategies

<p>In a noisy fast-paced marketing world customer insight holds the key to creating memorable purpose-driven marketing. <b><i>Customer Insight Strategies</i> </b>outlines the critical role of customer insight and provides techniques and strategies that will help marketers identify trends nurture leads and understand consumers - ultimately empowering them to grow profits. The strategies are explained in a straightforward jargon-free manner and can be applied to a huge range of marketing challenges regardless of time budget or organizational size. <p/><b><i>Customer Insight Strategies</i> </b>shows precisely how customer insights can be used to build a mission with purpose. It discusses many of the core methods through which customer insight can be gleaned providing easy-to-follow guidelines for applying them to everyday marketing practice. Covering topics such as customer segments marketing to personas and lead generation it contains global case studies from organizations including Cisco NTT Refinitiv and The Co-op as well as interviews with leading business professionals sharing their thoughts on using customer insights to grow profits. Written by a highly respected thought-leader and industry influencer this book will help any professional create truly powerful marketing.</p>