Customer Relationship Management

The book Customer Relationship Management is a detailed guide that covers both the strategic and practical aspects of managing customer relationships in todays business world. It provides a comprehensive introduction to the important role that customer relationship management plays in marketing strategy and balances both the behavioral and data-driven aspects of this field. The book covers a wide range of topics including relational marketing technology acceptance and consumer behavior. It is a valuable resource for anyone in marketing management retail or advertising who wants to better understand and improve their customer relationships.