Customer Relationship Management

The Text attempts to provide both the theoretical and computational aspects of the subjectsas well as a number of practical experiences. The sustained interest among researchersand academicians has resulted in a multifaceted exploration of CRM concepts includingbehavioural as well as economic aspects. A number of papers & articles in academic journalsas well as business publications seminars and conferences have helped in disseminatingthe knowledge and experience. New technologies for distributing and collecting informationhave affected both companies and customers. Customers are continuously informed aboutproducts through different modes of communication.