Customer Relationship Management in Islamic Perspectives

Customer relationship management (CRM) is an approach to managing a company's interaction with current and potential customers. It is to improve business relationships with customers specifically focusing on customer retention and ultimately driving sales growth. The key successful of CRM is founded on trust commitment shared goals and mutual benefits while people process values and images are the key principles of CRM. According to the key of successful and the key principles of CRM the organization can create strategic relationship implementation through five core elements (structure staff style systems and schemes) of strategic CRM. This book will explore the nature of CRM in context of business organization and offers a religious perspective relating to organization and management. Also we can look into the fact that when organization applying CRM based on religious context it creates unique atmosphere of business activities and make it differs than other organizations.